YouTube Money Calculator
Earnings per video, month and year
Estimate how much your YouTube videos earn from ads, in rupees or dollars. Pick your niche and where your viewers are, see the low, typical and high range per video, per month and per year, and what you keep after US tax withholding. Refine by season, Made for Kids and video length, or find out how many views you need to hit your income goal.
Data last reviewed:
Where is your audience?
US/UK/CA/AU 10% · India 80% · Rest of world 10%
Engagement, season, tax withholding and platform rules. Sensible defaults are already applied.
Currency
Default ₹96 = $1 (ECB reference rate, 15 Sep 2026). Edit it to today’s rate.
YouTube (long videos)
YouTube Partner Program ads
Per video
₹9,600
Range ₹3,744 – ₹25,920
Per month
₹76,800
Range ₹29,952 – ₹2.07 lakh
Per year
₹9.22 lakh
Range ₹3.59 lakh – ₹24.88 lakh
- Creator: India
- Engagement: average (typical)
- US withholding 15% on US views (10% US)
Effective rate: ₹96.00 per 1,000 views (range ₹37.44 – ₹259.20) on 8 lakh views a month.
Estimated take-home after withholding
Take-home per month
₹71,040
Range ₹27,648 – ₹1.94 lakh
Take-home per year
₹8.52 lakh
Range ₹3.32 lakh – ₹23.22 lakh
- Google withholds 15% of earnings from US viewers (about ₹5,760 a month). We assume 10% of your views are from the US; change it under Refine your estimate.
- GST: ₹0 on these payouts if you file an LUT, because they are generally treated as an export of services. Registration is needed above ₹20 lakh turnover (₹10 lakh in special-category states).
- TDS: Google does not usually deduct Indian TDS on AdSense payouts.
- Bank FX spread and fees: roughly 1–1.5% (approx). Switch it on under Refine your estimate to include it.
- Income tax: depends on your slab and on whether a presumptive scheme applies under the Income-tax Act 2025. Consult a CA; we do not calculate it.
- AdSense pays out once you reach $100.
- Long videos only earn once you are in the YouTube Partner Program. Ad-blocked, ad-free and Premium views are already averaged into these rates.
The same views on other platforms (per month, before tax)
Estimate, not a guarantee. No platform publishes its pay rates. These ranges blend measured creator data and published estimates (data last reviewed 10 November 2026). Figures are before tax unless marked take-home. Your real earnings depend on eligibility, audience, niche, season, watch time and ad demand. How we estimate
Views are one income stream
Ad revenue pays little per view, especially when most of your viewers are in India, and Instagram pays nothing per view at all. Direct income can add to it.
A link in bio that sells
Send followers from every platform to one page with your links, products and email signup. It works on Instagram too, where views pay nothing.
Your own products
Presets, courses, merch or consultations. A few sales a month can beat the ad revenue from lakhs of views.
Brand deals
Brands pay for reach in your niche, not for ad slots. A clear page with your work and contact details makes you easy to book.
Free on Viral Suite: products, email signups, embeds and analytics in one page.
How to calculate your YouTube earnings
Three inputs, instant ranges. Nothing is sent anywhere.
1. Enter views and uploads
Use views per video, per day or per month from YouTube Studio, plus how many long videos you publish a month.
2. Pick niche and audience
Choose the closest niche and where your viewers watch from (Studio → Analytics → Audience → Top geographies).
3. Read the range
Get typical earnings with a low and high range per video, month and year. Switch to “Views for a target” to plan a monthly goal.
YouTube RPM by audience country
RPM for long videos in a general niche, before the niche multiplier. A US, UK, Canadian or Australian audience is worth around ten times an Indian one. Rates are RPM: what the creator receives per 1,000 views after the platform’s share, in USD and in rupees at ₹96 = $1 (15 Sep 2026).
| Platform · audience | Low | Typical | High |
|---|---|---|---|
| US, UK, Canada & Australia | $2.00₹192.00 | $5.00₹480.00 | $12.00₹1,152.00 |
| India | $0.20₹19.20 | $0.50₹48.00 | $1.50₹144.00 |
| Rest of the world | $0.30₹28.80 | $1.00₹96.00 | $3.00₹288.00 |
YouTube RPM by niche
In the sources we use, finance, education and tech videos earn more per view than gaming, music or kids content, though sources disagree on how much. These multipliers are our blend of measured and estimated niche data, relative to entertainment. Figures are typical RPM.
| Niche | India audience | US/UK/CA/AU |
|---|---|---|
| Entertainment (baseline)1× | $0.50₹48.00 | $5.00₹480.00 |
| Finance, business & investing2.5×Contested: measured data is lower than most estimates. | $1.25₹120.00 | $12.50₹1,200.00 |
| Education & exams1.8× | $0.90₹86.40 | $9.00₹864.00 |
| Tech & gadgets1.4× | $0.70₹67.20 | $7.00₹672.00 |
| Beauty & fashion1.2× | $0.60₹57.60 | $6.00₹576.00 |
| Health & fitness1.1× | $0.55₹52.80 | $5.50₹528.00 |
| Travel1.1× | $0.55₹52.80 | $5.50₹528.00 |
| Food & cooking1× | $0.50₹48.00 | $5.00₹480.00 |
| Lifestyle & vlogs1× | $0.50₹48.00 | $5.00₹480.00 |
| Comedy & memes0.8× | $0.40₹38.40 | $4.00₹384.00 |
| Gaming0.8× | $0.40₹38.40 | $4.00₹384.00 |
| Music0.6× | $0.30₹28.80 | $3.00₹288.00 |
| Kids & family0.3×If your videos are set as “Made for Kids”, switch that on under Refine your estimate (0.14×). | $0.15₹14.40 | $1.50₹144.00 |
How YouTube actually pays you
YouTube sells ads on your videos and keeps 45% of watch-page ad revenue; you keep 55%. RPM is what reaches you per 1,000 views after that split and after counting views that showed no ad. That is why RPM sits well below the CPM figures advertisers quote.
Two things move RPM the most. The first is where your viewers are: advertisers pay far more to reach US viewers than Indian ones. The second is your niche: in the data we use, finance, education and tech earn more per view, while gaming, music and kids content earn less.
Season matters too. In measured data from 300 channels, YouTube RPM in Q4 runs about 12% above the yearly average and Q1 about 12% below; January is the low point (21% below) and November the peak (18% above). Our default is a full-year average; pick a quarter or month under “Refine your estimate”.
Two settings cut ads directly. Videos set as Made for Kids only get non-personalized ads; measured Kids RPM is about 0.14× Entertainment. Videos under 8 minutes cannot carry mid-roll ads; nobody publishes how much that costs, so the calculator just caps those at the typical rate.
If you live outside the US, Google withholds US tax on the part of your earnings from US viewers: 15% for India under the tax treaty, 30% without a treaty, or 24% of everything if you have not submitted tax info. The calculator shows estimated earnings and take-home separately.
YouTube Partner Program rules, including the 2027 changes
You earn ad revenue only inside the YouTube Partner Program. The requirements for new channels double on 1 February 2027.
YouTube Partner Program (long videos)
Pays creators 55% of watch-page ad revenue.
- Today: 1,000 subscribers plus either 4,000 public watch hours in the last 12 months or 10 million Shorts views in the last 90 days. India is a YPP country.
- From 1 February 2027, new applicants need 1,000 subscribers plus 8,000 watch hours in 365 days or 20 million Shorts views in 90 days. Existing partners keep their status but must accept the new terms by 31 January 2027.
- Your audience’s country matters more than yours: an Indian creator whose viewers are in the US earns close to US rates. Where you live decides whether you can join (YPP is available in India; check YouTube’s list for other countries) and how US tax is withheld.
- Creators outside the US: Google withholds US tax only on earnings from US viewers once you submit tax info, at 0–30% depending on your tax treaty (15% for India) or 30% without a treaty. If you submit no tax info, it withholds 24% of all your earnings.
- Mid-roll ads are only possible on videos 8 minutes or longer. Videos set as Made for Kids only get non-personalized ads, and videos with limited ads (yellow icon) may earn less.
Sources: YouTube Help (fetched 10 Nov 2026); NewscastStudio (10 Aug 2026); The Next Web (Aug 2026); YouTube Help (fetched 10 Nov 2026); YouTube Help (fetched 10 Nov 2026); YouTube Help (fetched 10 Nov 2026)
YouTube Shorts revenue sharing
Pays creators 45% of their share of the Shorts ad pool.
- You must be in the YouTube Partner Program and accept the Shorts Monetization Module.
- Shorts Feed ad revenue is pooled each month and split by each creator’s share of engaged views, per country. You keep 45% of your allocation.
- Music: revenue tied to Shorts that use music is split with music partners (half stays in the creator pool with one track, a third with two). That shrinks the shared pool for everyone in a country, but YouTube still counts 100% of your engaged views and you keep 45% whether or not you used music.
- From 1 February 2027, even existing partners need 10 million qualified Shorts views in the last 90 days to share in Shorts ad and Premium revenue. Below that, Shorts ad revenue is $0.
- US tax withholding works the same way as for long videos.
Sources: YouTube Help (fetched 10 Nov 2026); YouTube Official Blog (10 Aug 2026); YouTube Help (fetched 10 Nov 2026)
What else affects your earnings
These change real payouts but are either already inside the rates above or have no reliable size, so the calculator does not add them again.
Not every view shows an ad
Across 300 measured channels the median showed an ad on 53% of views (Education 77%, Kids 32%). That is already inside our rates, which is why RPM is far below advertiser CPM.
Sources: AIR Media-Tech (updated 1 Jul 2026)
YouTube Premium
Premium viewers pay you through a subscription share instead of ads, and that is already in the rates. From 1 Feb 2027 YouTube says the pool is 30% of net Premium revenue and 60% of net Premium Lite revenue, split 55% to long videos and 45% to Shorts. There is no reliable per-view figure.
Sources: YouTube Official Blog (10 Aug 2026)
Ad blockers
About a third of US internet users and a quarter in India block ads. Blocked views earn nothing, and that is already averaged into the rates.
Sources: eyeo (May 2026)
Season
Measured YouTube RPM peaks in November and is about 34% lower in January. Our rates are a full-year average; the YouTube calculator lets you pick a quarter or month. There is no reliable seasonal data for Shorts, Facebook or TikTok.
Sources: AIR Media-Tech (updated 1 Oct 2026)
Device and audience age
TV screens attract higher ad prices and TikTok says older audiences “often have stronger purchasing power”, but no source gives a reliable number for creator pay, so we do not adjust for them.
Sources: TikTok Creator Academy (fetched 10 Nov 2026)
Limited ads and Made for Kids
Videos with the yellow icon “may earn less revenue” (YouTube gives no size). Made for Kids videos only get non-personalized ads; measured Kids RPM is about 0.14× Entertainment.
Sources: YouTube Help (fetched 10 Nov 2026); YouTube Help (fetched 10 Nov 2026); AIR Media-Tech (updated 26 Sep 2026)
Content ID claims and reused content
If a video is claimed, its revenue can be shared with the rights holder or held, and reused content is not eligible to earn at all.
Sources: YouTube Help (fetched 10 Nov 2026)
The median is not you
Earnings are concentrated: the top 10% of measured channels earned 58% of ad revenue and the bottom half earned 4%. Treat the typical figure as a midpoint, not a promise.
Sources: AIR Media-Tech (updated 1 Jul 2026)
Frequently Asked Questions
Common questions about YouTube earnings.
How much does YouTube pay per 1,000 views in India?
For long videos watched mainly in India, YouTube pays typically about $0.50 (₹48.00) per 1,000 views, with a realistic range of $0.20 (₹19.20) to $1.50 (₹144.00). Finance, education and tech channels earn more; gaming, music and kids channels earn less.
How much does YouTube pay for 1 lakh views?
With an Indian audience in a general niche, 1 lakh views on long videos earns about ₹4,800 (range ₹1,920 to ₹14,400). With a US, UK, Canadian or Australian audience the same views earn about ₹48,000 (range ₹19,200 to ₹1.15 lakh).
How much does YouTube pay for 1 million views?
In India, 10 lakh views earn about ₹48,000 (range ₹19,200 to ₹1.44 lakh) in a general niche. With a US/UK/CA/AU audience the same million views earn about $5,000 (range $2,000 to $12,000).
What are the YouTube monetization requirements in 2027?
Today you need 1,000 subscribers plus 4,000 watch hours in 12 months or 10 million Shorts views in 90 days, and you must live in a YouTube Partner Program country (India is one). From 1 February 2027, new applicants need 1,000 subscribers plus 8,000 watch hours in 365 days or 20 million Shorts views in 90 days. Existing partners keep their status but must accept the new terms by 31 January 2027.
How much tax does YouTube deduct for Indian creators?
Only US tax on earnings from US viewers, once you submit tax info in AdSense and claim the India treaty: 15%. Google’s own example: on $1,000 of US-viewer revenue that is $150 with the treaty, $300 without it, and $240 (24% of all earnings) if you submit no tax info. GST is generally ₹0 under an LUT and Google does not usually deduct TDS; income tax depends on your slab, so ask a CA.
When does YouTube pay the most?
In the last quarter of the year. Measured RPM in November is about 18% above the yearly average and January about 21% below, so the same views can earn a third less in January than in November.
Do likes and comments increase YouTube earnings?
Not directly. YouTube pays from ad impressions, and no official source says likes or comments change your RPM. Longer watch time helps indirectly, through more ads per view and mid-roll ads on videos of 8 minutes or more. The calculator’s engagement setting moves you between the low, typical and high end of the range rather than adding a made-up multiplier.
Why is my YouTube RPM lower than the CPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you receive per 1,000 views after YouTube’s 45% share, counted across all your views, including views that showed no ad. That is why RPM sits well below CPM.
Which YouTube niche pays the most?
Finance, business and investing usually top the estimates, followed by education and tech. Measured data from channel networks shows education even higher and finance lower, so we mark finance as contested and use 2.5× entertainment.
Is this YouTube money calculator accurate?
It gives a realistic range, not your exact payout. Your own RPM is in YouTube Studio → Analytics → Revenue. Once you have it, compare it with the range here to see whether your niche or audience is above or below typical.
How we estimate
YouTube, Meta, TikTok and X do not publish pay rates. We collected measured channel data from agencies and networks, publisher estimates and the platforms’ own program rules, then set a low, typical and high rate per 1,000 views for three audience regions. Where sources disagree, we lean on measured data. Where nobody has reliable data (X, Snapchat), we show the rules and no estimate.
- Your result is the rate for each region weighted by your audience mix, multiplied by your monthly views.
- Where you live decides eligibility. TikTok Creator Rewards only pays creators based in its 8 countries (US, UK, Germany, France, Japan, South Korea, Mexico, Brazil), and only for views from those countries; we default to 80% of your non-Indian views and about 50% of total views qualifying, both editable. Instagram bonuses are only offered for US, Japanese and South Korean creators. India is on Meta’s official Content Monetization list.
- YouTube long videos are adjusted by a niche multiplier, by an optional season index from measured monthly RPM (Q1 0.88, Q2 0.99, Q3 1.02, Q4 1.12; January 0.79, November 1.18), by 0.14× for Made for Kids (measured Kids vs Entertainment RPM), and capped at the typical rate if most videos are under 8 minutes (our assumption: no source sizes the mid-roll effect).
- Engagement and watch time do not multiply anything. No platform publishes how much they change pay, so “Below average / Average / Strong” picks the low, typical or high end of the sourced range. The full range is always shown.
- YouTube and Shorts take-home uses Google’s published US withholding: your treaty rate (15% for India) or 30% on earnings from US viewers, or 24% of all earnings without tax info. Meta and TikTok publish no rate, so their figures are before tax. From 1 February 2027, Shorts under 10 million views in 90 days earn $0 when you switch on the 2027 rules.
- We do not add separate multipliers for ad blockers, ad-free views, YouTube Premium or the average season: the measured rates already include them, and stacking them would count them twice.
- Facebook is marked low confidence: published figures for the same audience differ by up to 100×.
- Rupee figures use a fixed ₹96 = $1 (ECB reference rate, 15 Sep 2026). You can change the rate in the calculator.
Data last reviewed: . Factor research (creator country, tax withholding, engagement, season, Made for Kids, video length, Shorts 2027 rule, payouts) compiled 10 November 2026.
Sources
- YouTube Help: YouTube Partner Program overview & eligibility (fetched 10 Nov 2026, official)
- YouTube Help: YouTube Shorts monetization policies (Shorts revenue sharing) (fetched 10 Nov 2026, official)
- NewscastStudio: YouTube Partner Program monetization changes for 2027 (10 Aug 2026, official)
- The Next Web: YouTube Partner Program doubles entry requirements for 2027 (Aug 2026, official)
- Dynamoi: YouTube RPM by country (music channels, 87 markets) (data Nov 2025–Oct 2026, reviewed 3 Nov 2026, measured data)
- AIR Media-Tech: How much does YouTube pay for 1 million views (300 channels, niche medians) (updated 26 Sep 2026, measured data)
- Lenostube table (via YouTube earnings calculator): YouTube RPM by country (Feb 2026, estimate)
- videodubbing.com: YouTube RPM: earnings per 1,000 views by country (2026) (updated 20 Aug 2026, estimate)
- upGrowth: YouTube CPM in India: complete guide (modified 17 Sep 2026, estimate)
- vidIQ: Most profitable YouTube niches (20 Apr 2026, estimate)
- AIR Media-Tech: What RPM can you expect from Shorts in 2026 (by country) (updated 23 Jan 2026, measured data)
- AIR Media-Tech: Comparing Shorts monetization to TikTok Creator Rewards (24 Jul 2026, measured data)
- MilX / AIR: YouTube CPM & RPM rates 2026 (Shorts vs long-form study) (updated 30 Oct 2026, measured data)
- Meta: Facebook Content Monetization: a new streamlined program (Oct 2024, official)
- Meta: Creator Fast Track: grow your audience and earn money on Facebook (18 Mar 2026, official)
- Lilach Bullock: How much does Facebook pay per 1,000 Reels views (agency client data) (2026, estimate)
- ShortSync: Facebook Content Monetization program 2026 (12 Aug 2026, estimate)
- PostPlanify: How much does Facebook Reels pay per 1,000 views (updated 23 Apr 2026, estimate)
- FluxNote: Facebook Reels monetization in India (2026) (26 Jun 2026, estimate)
- Panstag: Instagram bonuses for photos and carousels: who gets invited and what they pay (31 Oct 2026, estimate)
- Elev8or: TikTok Creator Rewards RPM in 2026 (creator-reported, by country) (3 Sep 2026, estimate)
- ttcalculator.net: TikTok Creator Rewards eligible countries (9 Jul 2026, estimate)
- Snap Newsroom: Snapchat’s new creator monetization program (16 Dec 2024, official)
- Gulf News: X ends Creator Revenue Sharing: what happens to your payouts (8 Aug 2026, estimate)
- YouTube Official Blog: YouTube Partner Program updates for 2027 (Shorts 10M-view requirement, Premium pool) (10 Aug 2026, official)
- YouTube Help: US tax requirements for YouTube earnings (withholding on US-viewer earnings) (fetched 10 Nov 2026, official)
- YouTube Help: Ad-friendly content, limited ads, Made for Kids and Content ID (fetched 10 Nov 2026, official)
- YouTube Help: Made for Kids content: non-personalized ads only (fetched 10 Nov 2026, official)
- YouTube Help: Mid-roll ads on videos 8 minutes or longer (fetched 10 Nov 2026, official)
- Google AdSense Help: Payment threshold ($100) (fetched 10 Nov 2026, official)
- AIR Media-Tech: YouTube RPM in 2026: real data from 300 channels (monetized playbacks, concentration) (updated 1 Jul 2026, measured data)
- AIR Media-Tech: YouTube monetization statistics 2026 (monthly RPM, seasonality by niche) (updated 1 Oct 2026, measured data)
- eyeo: 2026 Ad-Blocking Report (May 2026, measured data)
- TikTok Creator Academy: Creator Rewards Program (eligible countries, qualified views) (fetched 10 Nov 2026, official)
- TikTok Creator Academy: Creator Rewards Program FAQ (tax info, $50 minimum) (fetched 10 Nov 2026, official)
- TikTok Creator Academy: Unlock the Additional Reward (engagement and watch time) (fetched 10 Nov 2026, official)
- TikTok Creator Academy: Audience commercial value (older audiences, local-language content) (fetched 10 Nov 2026, official)
- Meta Business Help: Content Monetization: country and language availability (India listed) (fetched 10 Nov 2026, official)
- Meta: Creator Content Monetization Terms (tax withholding, payout minimums) (effective 15 Jul 2024, official)
- Facebook for Creators: New tips to help you earn on Facebook Content Monetization (qualified views, watch time) (30 Mar 2026, official)
- contentmonetizing.com: Instagram monetization: Gifts and Subscriptions availability (updated 18 Oct 2026, estimate)
- Xflowpay: Get paid from AdSense in India (withholding example, GST/LUT, FX costs) (Oct 2026, estimate)
- BankBazaar: GST on YouTube income (2026, estimate)