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Software Development · 10,000+ followers
Before “…see more”
I rewrote my LinkedIn hook 14 times last week. Here is what finally worked:
LinkedIn shows roughly the first 260 characters or 3 lines (less on phones). That is your hook.
Use styled text for a few words, not whole posts. These “fonts” are maths symbols, so screen readers may read 𝗯𝗼𝗹𝗱 as “mathematical bold small b…” or skip it, and search inside LinkedIn (and Google) won't match styled words.
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Bold (sans)
𝗜 𝗿𝗲𝘄𝗿𝗼𝘁𝗲 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗵𝗼𝗼𝗸 𝟭𝟰 𝘁𝗶𝗺𝗲𝘀 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗲𝗱: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝘀𝘁𝗼𝗿𝘆 𝗨𝘀𝗲 𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗻 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗶𝗻𝗲 𝘂𝗻𝗱𝗲𝗿 𝟭𝟮 𝘄𝗼𝗿𝗱𝘀 𝗦𝗲𝗹𝗲𝗰𝘁 𝗮𝗻𝘆 𝘄𝗼𝗿𝗱𝘀 𝗮𝗯𝗼𝘃𝗲 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝘀 𝗕𝗼𝗹𝗱, 𝗼𝗿 𝘁𝗿𝘆 𝗖𝘁𝗿𝗹/𝗖𝗺𝗱 + 𝗕.
Bold (serif)
𝐈 𝐫𝐞𝐰𝐫𝐨𝐭𝐞 𝐦𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐡𝐨𝐨𝐤 𝟏𝟒 𝐭𝐢𝐦𝐞𝐬 𝐥𝐚𝐬𝐭 𝐰𝐞𝐞𝐤. 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐞𝐝: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭, 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐛𝐚𝐜𝐤𝐬𝐭𝐨𝐫𝐲 𝐔𝐬𝐞 𝐨𝐧𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐩𝐢𝐜𝐭𝐮𝐫𝐞 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐥𝐢𝐧𝐞 𝐮𝐧𝐝𝐞𝐫 𝟏𝟐 𝐰𝐨𝐫𝐝𝐬 𝐒𝐞𝐥𝐞𝐜𝐭 𝐚𝐧𝐲 𝐰𝐨𝐫𝐝𝐬 𝐚𝐛𝐨𝐯𝐞 𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐬 𝐁𝐨𝐥𝐝, 𝐨𝐫 𝐭𝐫𝐲 𝐂𝐭𝐫𝐥/𝐂𝐦𝐝 + 𝐁.
Italic (sans)
no italic digits
𝘐 𝘳𝘦𝘸𝘳𝘰𝘵𝘦 𝘮𝘺 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘩𝘰𝘰𝘬 14 𝘵𝘪𝘮𝘦𝘴 𝘭𝘢𝘴𝘵 𝘸𝘦𝘦𝘬. 𝘏𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘦𝘥: 𝘚𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘣𝘢𝘤𝘬𝘴𝘵𝘰𝘳𝘺 𝘜𝘴𝘦 𝘰𝘯𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘤𝘢𝘯 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘒𝘦𝘦𝘱 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘭𝘪𝘯𝘦 𝘶𝘯𝘥𝘦𝘳 12 𝘸𝘰𝘳𝘥𝘴 𝘚𝘦𝘭𝘦𝘤𝘵 𝘢𝘯𝘺 𝘸𝘰𝘳𝘥𝘴 𝘢𝘣𝘰𝘷𝘦 𝘢𝘯𝘥 𝘱𝘳𝘦𝘴𝘴 𝘉𝘰𝘭𝘥, 𝘰𝘳 𝘵𝘳𝘺 𝘊𝘵𝘳𝘭/𝘊𝘮𝘥 + 𝘉.
Italic (serif)
no italic digits
𝐼 𝑟𝑒𝑤𝑟𝑜𝑡𝑒 𝑚𝑦 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 ℎ𝑜𝑜𝑘 14 𝑡𝑖𝑚𝑒𝑠 𝑙𝑎𝑠𝑡 𝑤𝑒𝑒𝑘. 𝐻𝑒𝑟𝑒 𝑖𝑠 𝑤ℎ𝑎𝑡 𝑓𝑖𝑛𝑎𝑙𝑙𝑦 𝑤𝑜𝑟𝑘𝑒𝑑: 𝑆𝑡𝑎𝑟𝑡 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑟𝑒𝑠𝑢𝑙𝑡, 𝑛𝑜𝑡 𝑡ℎ𝑒 𝑏𝑎𝑐𝑘𝑠𝑡𝑜𝑟𝑦 𝑈𝑠𝑒 𝑜𝑛𝑒 𝑛𝑢𝑚𝑏𝑒𝑟 𝑝𝑒𝑜𝑝𝑙𝑒 𝑐𝑎𝑛 𝑝𝑖𝑐𝑡𝑢𝑟𝑒 𝐾𝑒𝑒𝑝 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑙𝑖𝑛𝑒 𝑢𝑛𝑑𝑒𝑟 12 𝑤𝑜𝑟𝑑𝑠 𝑆𝑒𝑙𝑒𝑐𝑡 𝑎𝑛𝑦 𝑤𝑜𝑟𝑑𝑠 𝑎𝑏𝑜𝑣𝑒 𝑎𝑛𝑑 𝑝𝑟𝑒𝑠𝑠 𝐵𝑜𝑙𝑑, 𝑜𝑟 𝑡𝑟𝑦 𝐶𝑡𝑟𝑙/𝐶𝑚𝑑 + 𝐵.
Bold italic (sans)
𝙄 𝙧𝙚𝙬𝙧𝙤𝙩𝙚 𝙢𝙮 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙝𝙤𝙤𝙠 𝟭𝟰 𝙩𝙞𝙢𝙚𝙨 𝙡𝙖𝙨𝙩 𝙬𝙚𝙚𝙠. 𝙃𝙚𝙧𝙚 𝙞𝙨 𝙬𝙝𝙖𝙩 𝙛𝙞𝙣𝙖𝙡𝙡𝙮 𝙬𝙤𝙧𝙠𝙚𝙙: 𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙧𝙚𝙨𝙪𝙡𝙩, 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙗𝙖𝙘𝙠𝙨𝙩𝙤𝙧𝙮 𝙐𝙨𝙚 𝙤𝙣𝙚 𝙣𝙪𝙢𝙗𝙚𝙧 𝙥𝙚𝙤𝙥𝙡𝙚 𝙘𝙖𝙣 𝙥𝙞𝙘𝙩𝙪𝙧𝙚 𝙆𝙚𝙚𝙥 𝙩𝙝𝙚 𝙛𝙞𝙧𝙨𝙩 𝙡𝙞𝙣𝙚 𝙪𝙣𝙙𝙚𝙧 𝟭𝟮 𝙬𝙤𝙧𝙙𝙨 𝙎𝙚𝙡𝙚𝙘𝙩 𝙖𝙣𝙮 𝙬𝙤𝙧𝙙𝙨 𝙖𝙗𝙤𝙫𝙚 𝙖𝙣𝙙 𝙥𝙧𝙚𝙨𝙨 𝘽𝙤𝙡𝙙, 𝙤𝙧 𝙩𝙧𝙮 𝘾𝙩𝙧𝙡/𝘾𝙢𝙙 + 𝘽.
Bold italic (serif)
𝑰 𝒓𝒆𝒘𝒓𝒐𝒕𝒆 𝒎𝒚 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒉𝒐𝒐𝒌 𝟏𝟒 𝒕𝒊𝒎𝒆𝒔 𝒍𝒂𝒔𝒕 𝒘𝒆𝒆𝒌. 𝑯𝒆𝒓𝒆 𝒊𝒔 𝒘𝒉𝒂𝒕 𝒇𝒊𝒏𝒂𝒍𝒍𝒚 𝒘𝒐𝒓𝒌𝒆𝒅: 𝑺𝒕𝒂𝒓𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝒓𝒆𝒔𝒖𝒍𝒕, 𝒏𝒐𝒕 𝒕𝒉𝒆 𝒃𝒂𝒄𝒌𝒔𝒕𝒐𝒓𝒚 𝑼𝒔𝒆 𝒐𝒏𝒆 𝒏𝒖𝒎𝒃𝒆𝒓 𝒑𝒆𝒐𝒑𝒍𝒆 𝒄𝒂𝒏 𝒑𝒊𝒄𝒕𝒖𝒓𝒆 𝑲𝒆𝒆𝒑 𝒕𝒉𝒆 𝒇𝒊𝒓𝒔𝒕 𝒍𝒊𝒏𝒆 𝒖𝒏𝒅𝒆𝒓 𝟏𝟐 𝒘𝒐𝒓𝒅𝒔 𝑺𝒆𝒍𝒆𝒄𝒕 𝒂𝒏𝒚 𝒘𝒐𝒓𝒅𝒔 𝒂𝒃𝒐𝒗𝒆 𝒂𝒏𝒅 𝒑𝒓𝒆𝒔𝒔 𝑩𝒐𝒍𝒅, 𝒐𝒓 𝒕𝒓𝒚 𝑪𝒕𝒓𝒍/𝑪𝒎𝒅 + 𝑩.
Script
no script digits
ℐ 𝓇ℯ𝓌𝓇ℴ𝓉ℯ 𝓂𝓎 ℒ𝒾𝓃𝓀ℯ𝒹ℐ𝓃 𝒽ℴℴ𝓀 14 𝓉𝒾𝓂ℯ𝓈 𝓁𝒶𝓈𝓉 𝓌ℯℯ𝓀. ℋℯ𝓇ℯ 𝒾𝓈 𝓌𝒽𝒶𝓉 𝒻𝒾𝓃𝒶𝓁𝓁𝓎 𝓌ℴ𝓇𝓀ℯ𝒹: 𝒮𝓉𝒶𝓇𝓉 𝓌𝒾𝓉𝒽 𝓉𝒽ℯ 𝓇ℯ𝓈𝓊𝓁𝓉, 𝓃ℴ𝓉 𝓉𝒽ℯ 𝒷𝒶𝒸𝓀𝓈𝓉ℴ𝓇𝓎 𝒰𝓈ℯ ℴ𝓃ℯ 𝓃𝓊𝓂𝒷ℯ𝓇 𝓅ℯℴ𝓅𝓁ℯ 𝒸𝒶𝓃 𝓅𝒾𝒸𝓉𝓊𝓇ℯ 𝒦ℯℯ𝓅 𝓉𝒽ℯ 𝒻𝒾𝓇𝓈𝓉 𝓁𝒾𝓃ℯ 𝓊𝓃𝒹ℯ𝓇 12 𝓌ℴ𝓇𝒹𝓈 𝒮ℯ𝓁ℯ𝒸𝓉 𝒶𝓃𝓎 𝓌ℴ𝓇𝒹𝓈 𝒶𝒷ℴ𝓋ℯ 𝒶𝓃𝒹 𝓅𝓇ℯ𝓈𝓈 ℬℴ𝓁𝒹, ℴ𝓇 𝓉𝓇𝓎 𝒞𝓉𝓇𝓁/𝒞𝓂𝒹 + ℬ.
Bold script
𝓘 𝓻𝓮𝔀𝓻𝓸𝓽𝓮 𝓶𝔂 𝓛𝓲𝓷𝓴𝓮𝓭𝓘𝓷 𝓱𝓸𝓸𝓴 𝟏𝟒 𝓽𝓲𝓶𝓮𝓼 𝓵𝓪𝓼𝓽 𝔀𝓮𝓮𝓴. 𝓗𝓮𝓻𝓮 𝓲𝓼 𝔀𝓱𝓪𝓽 𝓯𝓲𝓷𝓪𝓵𝓵𝔂 𝔀𝓸𝓻𝓴𝓮𝓭: 𝓢𝓽𝓪𝓻𝓽 𝔀𝓲𝓽𝓱 𝓽𝓱𝓮 𝓻𝓮𝓼𝓾𝓵𝓽, 𝓷𝓸𝓽 𝓽𝓱𝓮 𝓫𝓪𝓬𝓴𝓼𝓽𝓸𝓻𝔂 𝓤𝓼𝓮 𝓸𝓷𝓮 𝓷𝓾𝓶𝓫𝓮𝓻 𝓹𝓮𝓸𝓹𝓵𝓮 𝓬𝓪𝓷 𝓹𝓲𝓬𝓽𝓾𝓻𝓮 𝓚𝓮𝓮𝓹 𝓽𝓱𝓮 𝓯𝓲𝓻𝓼𝓽 𝓵𝓲𝓷𝓮 𝓾𝓷𝓭𝓮𝓻 𝟏𝟐 𝔀𝓸𝓻𝓭𝓼 𝓢𝓮𝓵𝓮𝓬𝓽 𝓪𝓷𝔂 𝔀𝓸𝓻𝓭𝓼 𝓪𝓫𝓸𝓿𝓮 𝓪𝓷𝓭 𝓹𝓻𝓮𝓼𝓼 𝓑𝓸𝓵𝓭, 𝓸𝓻 𝓽𝓻𝔂 𝓒𝓽𝓻𝓵/𝓒𝓶𝓭 + 𝓑.
Gothic
no gothic digits
ℑ 𝔯𝔢𝔴𝔯𝔬𝔱𝔢 𝔪𝔶 𝔏𝔦𝔫𝔨𝔢𝔡ℑ𝔫 𝔥𝔬𝔬𝔨 14 𝔱𝔦𝔪𝔢𝔰 𝔩𝔞𝔰𝔱 𝔴𝔢𝔢𝔨. ℌ𝔢𝔯𝔢 𝔦𝔰 𝔴𝔥𝔞𝔱 𝔣𝔦𝔫𝔞𝔩𝔩𝔶 𝔴𝔬𝔯𝔨𝔢𝔡: 𝔖𝔱𝔞𝔯𝔱 𝔴𝔦𝔱𝔥 𝔱𝔥𝔢 𝔯𝔢𝔰𝔲𝔩𝔱, 𝔫𝔬𝔱 𝔱𝔥𝔢 𝔟𝔞𝔠𝔨𝔰𝔱𝔬𝔯𝔶 𝔘𝔰𝔢 𝔬𝔫𝔢 𝔫𝔲𝔪𝔟𝔢𝔯 𝔭𝔢𝔬𝔭𝔩𝔢 𝔠𝔞𝔫 𝔭𝔦𝔠𝔱𝔲𝔯𝔢 𝔎𝔢𝔢𝔭 𝔱𝔥𝔢 𝔣𝔦𝔯𝔰𝔱 𝔩𝔦𝔫𝔢 𝔲𝔫𝔡𝔢𝔯 12 𝔴𝔬𝔯𝔡𝔰 𝔖𝔢𝔩𝔢𝔠𝔱 𝔞𝔫𝔶 𝔴𝔬𝔯𝔡𝔰 𝔞𝔟𝔬𝔳𝔢 𝔞𝔫𝔡 𝔭𝔯𝔢𝔰𝔰 𝔅𝔬𝔩𝔡, 𝔬𝔯 𝔱𝔯𝔶 ℭ𝔱𝔯𝔩/ℭ𝔪𝔡 + 𝔅.
Double-struck
𝕀 𝕣𝕖𝕨𝕣𝕠𝕥𝕖 𝕞𝕪 𝕃𝕚𝕟𝕜𝕖𝕕𝕀𝕟 𝕙𝕠𝕠𝕜 𝟙𝟜 𝕥𝕚𝕞𝕖𝕤 𝕝𝕒𝕤𝕥 𝕨𝕖𝕖𝕜. ℍ𝕖𝕣𝕖 𝕚𝕤 𝕨𝕙𝕒𝕥 𝕗𝕚𝕟𝕒𝕝𝕝𝕪 𝕨𝕠𝕣𝕜𝕖𝕕: 𝕊𝕥𝕒𝕣𝕥 𝕨𝕚𝕥𝕙 𝕥𝕙𝕖 𝕣𝕖𝕤𝕦𝕝𝕥, 𝕟𝕠𝕥 𝕥𝕙𝕖 𝕓𝕒𝕔𝕜𝕤𝕥𝕠𝕣𝕪 𝕌𝕤𝕖 𝕠𝕟𝕖 𝕟𝕦𝕞𝕓𝕖𝕣 𝕡𝕖𝕠𝕡𝕝𝕖 𝕔𝕒𝕟 𝕡𝕚𝕔𝕥𝕦𝕣𝕖 𝕂𝕖𝕖𝕡 𝕥𝕙𝕖 𝕗𝕚𝕣𝕤𝕥 𝕝𝕚𝕟𝕖 𝕦𝕟𝕕𝕖𝕣 𝟙𝟚 𝕨𝕠𝕣𝕕𝕤 𝕊𝕖𝕝𝕖𝕔𝕥 𝕒𝕟𝕪 𝕨𝕠𝕣𝕕𝕤 𝕒𝕓𝕠𝕧𝕖 𝕒𝕟𝕕 𝕡𝕣𝕖𝕤𝕤 𝔹𝕠𝕝𝕕, 𝕠𝕣 𝕥𝕣𝕪 ℂ𝕥𝕣𝕝/ℂ𝕞𝕕 + 𝔹.
Monospace
𝙸 𝚛𝚎𝚠𝚛𝚘𝚝𝚎 𝚖𝚢 𝙻𝚒𝚗𝚔𝚎𝚍𝙸𝚗 𝚑𝚘𝚘𝚔 𝟷𝟺 𝚝𝚒𝚖𝚎𝚜 𝚕𝚊𝚜𝚝 𝚠𝚎𝚎𝚔. 𝙷𝚎𝚛𝚎 𝚒𝚜 𝚠𝚑𝚊𝚝 𝚏𝚒𝚗𝚊𝚕𝚕𝚢 𝚠𝚘𝚛𝚔𝚎𝚍: 𝚂𝚝𝚊𝚛𝚝 𝚠𝚒𝚝𝚑 𝚝𝚑𝚎 𝚛𝚎𝚜𝚞𝚕𝚝, 𝚗𝚘𝚝 𝚝𝚑𝚎 𝚋𝚊𝚌𝚔𝚜𝚝𝚘𝚛𝚢 𝚄𝚜𝚎 𝚘𝚗𝚎 𝚗𝚞𝚖𝚋𝚎𝚛 𝚙𝚎𝚘𝚙𝚕𝚎 𝚌𝚊𝚗 𝚙𝚒𝚌𝚝𝚞𝚛𝚎 𝙺𝚎𝚎𝚙 𝚝𝚑𝚎 𝚏𝚒𝚛𝚜𝚝 𝚕𝚒𝚗𝚎 𝚞𝚗𝚍𝚎𝚛 𝟷𝟸 𝚠𝚘𝚛𝚍𝚜 𝚂𝚎𝚕𝚎𝚌𝚝 𝚊𝚗𝚢 𝚠𝚘𝚛𝚍𝚜 𝚊𝚋𝚘𝚟𝚎 𝚊𝚗𝚍 𝚙𝚛𝚎𝚜𝚜 𝙱𝚘𝚕𝚍, 𝚘𝚛 𝚝𝚛𝚢 𝙲𝚝𝚛𝚕/𝙲𝚖𝚍 + 𝙱.
Sans
𝖨 𝗋𝖾𝗐𝗋𝗈𝗍𝖾 𝗆𝗒 𝖫𝗂𝗇𝗄𝖾𝖽𝖨𝗇 𝗁𝗈𝗈𝗄 𝟣𝟦 𝗍𝗂𝗆𝖾𝗌 𝗅𝖺𝗌𝗍 𝗐𝖾𝖾𝗄. 𝖧𝖾𝗋𝖾 𝗂𝗌 𝗐𝗁𝖺𝗍 𝖿𝗂𝗇𝖺𝗅𝗅𝗒 𝗐𝗈𝗋𝗄𝖾𝖽: 𝖲𝗍𝖺𝗋𝗍 𝗐𝗂𝗍𝗁 𝗍𝗁𝖾 𝗋𝖾𝗌𝗎𝗅𝗍, 𝗇𝗈𝗍 𝗍𝗁𝖾 𝖻𝖺𝖼𝗄𝗌𝗍𝗈𝗋𝗒 𝖴𝗌𝖾 𝗈𝗇𝖾 𝗇𝗎𝗆𝖻𝖾𝗋 𝗉𝖾𝗈𝗉𝗅𝖾 𝖼𝖺𝗇 𝗉𝗂𝖼𝗍𝗎𝗋𝖾 𝖪𝖾𝖾𝗉 𝗍𝗁𝖾 𝖿𝗂𝗋𝗌𝗍 𝗅𝗂𝗇𝖾 𝗎𝗇𝖽𝖾𝗋 𝟣𝟤 𝗐𝗈𝗋𝖽𝗌 𝖲𝖾𝗅𝖾𝖼𝗍 𝖺𝗇𝗒 𝗐𝗈𝗋𝖽𝗌 𝖺𝖻𝗈𝗏𝖾 𝖺𝗇𝖽 𝗉𝗋𝖾𝗌𝗌 𝖡𝗈𝗅𝖽, 𝗈𝗋 𝗍𝗋𝗒 𝖢𝗍𝗋𝗅/𝖢𝗆𝖽 + 𝖡.
Small caps
no small-cap x
I ʀᴇᴡʀᴏᴛᴇ ᴍʏ LɪɴᴋᴇᴅIɴ ʜᴏᴏᴋ 14 ᴛɪᴍᴇꜱ ʟᴀꜱᴛ ᴡᴇᴇᴋ. Hᴇʀᴇ ɪꜱ ᴡʜᴀᴛ ꜰɪɴᴀʟʟʏ ᴡᴏʀᴋᴇᴅ: Sᴛᴀʀᴛ ᴡɪᴛʜ ᴛʜᴇ ʀᴇꜱᴜʟᴛ, ɴᴏᴛ ᴛʜᴇ ʙᴀᴄᴋꜱᴛᴏʀʏ Uꜱᴇ ᴏɴᴇ ɴᴜᴍʙᴇʀ ᴘᴇᴏᴘʟᴇ ᴄᴀɴ ᴘɪᴄᴛᴜʀᴇ Kᴇᴇᴘ ᴛʜᴇ ꜰɪʀꜱᴛ ʟɪɴᴇ ᴜɴᴅᴇʀ 12 ᴡᴏʀᴅꜱ Sᴇʟᴇᴄᴛ ᴀɴʏ ᴡᴏʀᴅꜱ ᴀʙᴏᴠᴇ ᴀɴᴅ ᴘʀᴇꜱꜱ Bᴏʟᴅ, ᴏʀ ᴛʀʏ Cᴛʀʟ/Cᴍᴅ + B.
Underline
I̲ ̲r̲e̲w̲r̲o̲t̲e̲ ̲m̲y̲ ̲L̲i̲n̲k̲e̲d̲I̲n̲ ̲h̲o̲o̲k̲ ̲1̲4̲ ̲t̲i̲m̲e̲s̲ ̲l̲a̲s̲t̲ ̲w̲e̲e̲k̲.̲ H̲e̲r̲e̲ ̲i̲s̲ ̲w̲h̲a̲t̲ ̲f̲i̲n̲a̲l̲l̲y̲ ̲w̲o̲r̲k̲e̲d̲:̲ S̲t̲a̲r̲t̲ ̲w̲i̲t̲h̲ ̲t̲h̲e̲ ̲r̲e̲s̲u̲l̲t̲,̲ ̲n̲o̲t̲ ̲t̲h̲e̲ ̲b̲a̲c̲k̲s̲t̲o̲r̲y̲ U̲s̲e̲ ̲o̲n̲e̲ ̲n̲u̲m̲b̲e̲r̲ ̲p̲e̲o̲p̲l̲e̲ ̲c̲a̲n̲ ̲p̲i̲c̲t̲u̲r̲e̲ K̲e̲e̲p̲ ̲t̲h̲e̲ ̲f̲i̲r̲s̲t̲ ̲l̲i̲n̲e̲ ̲u̲n̲d̲e̲r̲ ̲1̲2̲ ̲w̲o̲r̲d̲s̲ S̲e̲l̲e̲c̲t̲ ̲a̲n̲y̲ ̲w̲o̲r̲d̲s̲ ̲a̲b̲o̲v̲e̲ ̲a̲n̲d̲ ̲p̲r̲e̲s̲s̲ ̲B̲o̲l̲d̲,̲ ̲o̲r̲ ̲t̲r̲y̲ ̲C̲t̲r̲l̲/̲C̲m̲d̲ ̲+̲ ̲B̲.̲
Strikethrough
I̶ ̶r̶e̶w̶r̶o̶t̶e̶ ̶m̶y̶ ̶L̶i̶n̶k̶e̶d̶I̶n̶ ̶h̶o̶o̶k̶ ̶1̶4̶ ̶t̶i̶m̶e̶s̶ ̶l̶a̶s̶t̶ ̶w̶e̶e̶k̶.̶ H̶e̶r̶e̶ ̶i̶s̶ ̶w̶h̶a̶t̶ ̶f̶i̶n̶a̶l̶l̶y̶ ̶w̶o̶r̶k̶e̶d̶:̶ S̶t̶a̶r̶t̶ ̶w̶i̶t̶h̶ ̶t̶h̶e̶ ̶r̶e̶s̶u̶l̶t̶,̶ ̶n̶o̶t̶ ̶t̶h̶e̶ ̶b̶a̶c̶k̶s̶t̶o̶r̶y̶ U̶s̶e̶ ̶o̶n̶e̶ ̶n̶u̶m̶b̶e̶r̶ ̶p̶e̶o̶p̶l̶e̶ ̶c̶a̶n̶ ̶p̶i̶c̶t̶u̶r̶e̶ K̶e̶e̶p̶ ̶t̶h̶e̶ ̶f̶i̶r̶s̶t̶ ̶l̶i̶n̶e̶ ̶u̶n̶d̶e̶r̶ ̶1̶2̶ ̶w̶o̶r̶d̶s̶ S̶e̶l̶e̶c̶t̶ ̶a̶n̶y̶ ̶w̶o̶r̶d̶s̶ ̶a̶b̶o̶v̶e̶ ̶a̶n̶d̶ ̶p̶r̶e̶s̶s̶ ̶B̶o̶l̶d̶,̶ ̶o̶r̶ ̶t̶r̶y̶ ̶C̶t̶r̶l̶/̶C̶m̶d̶ ̶+̶ ̶B̶.̶
How to bold text on LinkedIn
Three steps, no account, and nothing leaves your browser.
Write or paste your post
Draft in the editor or paste a post you already wrote. Your draft is kept in this browser so a refresh doesn’t lose it.
Select words and style them
Highlight a phrase and press Bold, Italic, Underline or a style from the row below. Press it again to remove it. Select lines to turn them into a bullet, numbered or emoji list.
Copy and paste into LinkedIn
Check the first lines in the preview, then press Copy post and paste into the LinkedIn composer. The formatting comes with it because it is part of the text itself.
Writing a LinkedIn hook that earns the click
On the feed, people only see the first two or three lines before “…see more”. The panel next to the preview shows exactly those lines — make them count.
Lead with the outcome or the surprise (“We cut churn 31% by deleting a feature”), not the backstory.
Keep the first line short enough to fit on one phone line — around 8 to 12 words.
Leave a blank line after the hook so it stands alone; LinkedIn keeps blank lines.
Bold one phrase in the hook at most. If everything is bold, nothing stands out.
Use a concrete number or name people can picture instead of an adjective.
Put links in the post body or first comment, not in the hook, so the opening reads as a sentence.
How LinkedIn bold text actually works
LinkedIn posts are plain text. The bold and italic letters you see in other people’s posts are separate Unicode characters from the “Mathematical Alphanumeric Symbols” block — 𝗯 is a different character from b, in the same way é is different from e. This formatter swaps your letters for those characters, so the styling survives copy and paste anywhere that shows Unicode.
A few letters are missing from those alphabets (italic h, for example, lives elsewhere as ℎ), and digits only exist in some styles. The tool fills those gaps with the correct characters so nothing turns into a box, and it never touches emoji, accented letters or non-Latin scripts.
The trade-offs are real: screen readers may read styled words letter by letter or not at all, and LinkedIn search won’t find a styled word. Style a phrase or a heading, keep your sentences plain, and press Clear formatting if you paste in text that is styled all the way through.
Each styled letter is stored as two code units, so heavy styling eats into LinkedIn’s 3,000-character limit faster. The counter shows both numbers and uses the stricter one for the limit bar.
Frequently Asked Questions
Common questions about formatting LinkedIn posts.
How do I make text bold on LinkedIn?
LinkedIn’s post composer has no bold option. Type your post here, select the words, press Bold (or Ctrl/Cmd + B), then copy and paste the post into LinkedIn. The bold letters are Unicode characters, so they stay bold after posting.
Will bold text hurt my LinkedIn reach?
There is no public evidence that LinkedIn penalises Unicode styling. The real costs are accessibility and search: screen readers struggle with styled letters and they don’t match searches, so keep styling to a few words.
Can I remove bold or italic from text I pasted?
Yes. Select the text and press Clear formatting, or press it with nothing selected to clean the whole post. It reverses every style this tool makes, mixed styles included, plus fullwidth and circled letters from other generators.
Where does LinkedIn cut a post with “…see more”?
On desktop the feed shows roughly the first three lines or about 200–260 characters, whichever comes first; phones show less. The preview uses three lines or 260 characters, and the panel beside it shows the exact text before the cut.
Does the formatting work in comments, headlines and the About section?
Yes, anywhere LinkedIn accepts text: posts, comments, articles, your headline and About section. Keep your name plain — LinkedIn may ask you to remove symbols from it, and people need to be able to search for you.
Why do some styles have no numbers?
Unicode only includes digits for bold, double-struck, sans, sans bold and monospace. Italic and script styles leave numbers as they are, and bold italic borrows bold digits.
Is this LinkedIn text formatter free?
Yes. It is free, needs no signup and runs entirely in your browser.
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